Why do we buy? Behavioural Marketing Secrets
In this week’s episode, we are joined by behavioural marketing enthusiast, Head of Marketing at DCUK, and all-round fascinating guy… Steve Manser.
If you are ready to give every part of your marketing strategy an extra edge, experiment across all activities, and understand the art of persuasion in marketing – this is the episode for you!
A few takeaways:
– What is behavioural marketing?
– How to challenge the ‘norms’ of marketing
– How important readability is and the language you use
– The interview tip that has the potential to land you, your next role
– Why concrete language is so important
Looking to gift someone special? Click here for a quacking idea…
