Creative Strategist

Creative Strategist | Alcester | Marketing Agency | £35,000 – £45,000
 
Are you a Creative Strategist looking for your next opportunity within the digital marketing industry? Want to join an ambitious marketing agency in Alcester where creativity is driven by customer insight, performance data and genuine commercial outcomes?
 
This is an opportunity to develop creative strategies for exciting B2C brands, combining big ideas with the data behind what actually makes customers buy.
 
If so, this could be worth a look.
 
The Business:
 
Join an ambitious customer acquisition and performance marketing agency working with established and growing B2C brands across the UK.
 
Rather than focusing on clicks, impressions and vanity metrics, the agency takes a commercially driven approach to marketing, bringing together creative, search, social and customer insight to improve acquisition and long-term growth.
 
You’ll be joining a collaborative team where strategists, creatives and performance marketers work closely together to understand audiences, develop ideas and continually improve campaigns.
 
The Role:
 
As Creative Strategist, you’ll sit between data, strategy and creative execution, turning customer insight and campaign performance into ideas that drive action.
 
You’ll dig into audiences, customer journeys, competitor activity and performance data to understand what makes people buy, then translate those insights into creative concepts, messaging and campaigns.
 
This is also a hands-on role. You’ll develop concepts, write messaging, contribute to creative direction and work closely with design, media and account teams to bring ideas to life.
 
Most importantly, you’ll continually analyse what performs, understand why and use those learnings to make the next campaign even better.
 
What You’ll Do:
 
– Develop insight-led creative strategies for B2C brands
– Turn customer research and performance data into compelling campaign concepts
– Develop messaging, positioning and creative frameworks
– Write persuasive copy across paid social, search and wider digital campaigns
– Analyse customer journeys, audiences and competitor activity
– Work closely with designers and performance marketers to bring concepts to life
– Guide creative direction through brainstorming and campaign production
– Analyse testing and campaign performance to continually improve creative
– Present ideas, concepts and strategic recommendations directly to clients
 
About You:
 
– Previous experience within Creative Strategy, Performance Marketing or a similar role
– Strong understanding of what makes effective performance creative
– Experience developing concepts, messaging and brand positioning
– Excellent copywriting and storytelling skills
– Comfortable using research and performance data to inform creative decisions
– Good understanding of Paid Social, Search and wider digital marketing channels
– Strong presentation and client-facing skills
– Commercially minded with an interest in customer behaviour and acquisition
– Experience working with B2C brands would be highly beneficial
– Agency experience would be advantageous
 
The Package:
 
– Salary of £35,000 – £40,000
– Hybrid working with excellent flexibility to work from home
– Alcester-based agency
– Opportunity to work across exciting B2C brands and multiple industries
– Genuine ownership over creative strategy and campaign direction
– Collaborative environment across creative, strategy and performance teams
– Ongoing learning and career development
– Opportunity to help shape how the agency approaches creative strategy
 
If you’re a Creative Strategist looking for a role within the digital marketing industry where you can combine creativity, consumer insight and performance marketing, we should talk.
 
Apply now or get in touch with Tom Crees on tom.crees@konkergroup.com