How to make your brand stand out in 2025

In this episode of The Konkering Pod, Jevon and Maddi welcome Caroline Orr, founder of Program, to discuss the essentials of building a successful marketing strategy. Caroline shares valuable insights into what marketing agencies really do, how to define your brand’s message, and the key elements of a strategy that can make a real impact.

Caroline also discusses the importance of balancing profitability with purpose, and how Program is working towards achieving this balance while delivering outstanding marketing results for clients.

Key takeaways from the episode:

  • What marketing agencies actually do and the value they provide

  • How to create a marketing strategy that delivers measurable results

  • The biggest non-negotiable when it comes to building your strategy

  • The importance of defining and communicating your brand’s message

  • How Program is striving to be both profitable and purposeful in their approach

If you want to build a marketing strategy that truly works for your business, this episode is packed with actionable advice you won’t want to miss.

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