What today’s top marketing talent actually wants from their next role

Hiring great marketers in 2025? You’re not just filling a role, you’re selling a lifestyle. The marketing talent pool is deeper than ever, but the best candidates? They’re picky, savvy, and probably getting LinkedIn DMs daily from your competitors.

So, what do they actually want?

We’ve broken it down in the article below…

• Flexibility isn’t a perk, it’s a priority

Hybrid or remote working. However you label it, today’s marketers want flexibility built in – not bolted on. Meaning if you are still making 5-day’s working in the office mandatory, you are a hiring red flag!

• Give your employees purpose

Marketers want to build more than pipelines, they want to build something that matters. Especially mid-senior professional who’ve probably seen every industry cliché under the sun!

They want to know;

What’s the mission behind the brand?

Who’s benefiting from what we do?

Is the team genuinely passionate about it?

If your employer brand doesn’t scream “we care about what we do, whilst having fun along the way”, you’ll struggle to stand out.

• Creativity needs space, not micromanagement

Top marketing talent thrives when there’s room to experiment, fail fast, and throw the occasional curveball. Think to yourself, would you want to work on your marketing team?

• Learning and progression are non-negotiable

The best marketers don’t want to be doing the same thing in 12 months, and they don’t want to work for a company that’s standing still either.

What they look for;

A clear progression plan (not just “you’ll grow with us”)

Budget for courses, conferences, or coaching

Mentorship and exposure to other parts of the business

In short, if they’re levelling up, your brand is too.

• Employer branding is your biggest hiring funnel

Marketers notice how you market to them, after all it’s their job.

Is your hiring process slick? Do your Leaders post insightful stuff on LinkedIn? Are you showing off your culture on social media?

If the answer to those is “sort of”, it’s time to fox it. Your employer brand is your secret weapon when it comes to top tier marketing talent. Use it!

To attract marketers start building a team they’d be proud to join. Then shout about it with the same creativity you expect from them! You’ll start to find you are attracting talent that aligns perfectly with your mission, vision, and goals.