Your team is your most underrated marketing channel

When it comes to employer branding, most companies jump straight to careers pages and key company values. But here’s the truth, your most powerful marketing tool already works for you.

Your people.

Because in 2025, candidates don’t just want to see your brand, they want to feel it. And that feeling doesn’t come from words posted on your LinkedIn company page, it comes from the humans behind it.

The trust shift. People > Logos

Candidates trust people over brands. Every time.

Before applying, they’ll scroll through your team’s profiles, look for familiar faces, or find someone they know who works there. They want validation that what you say about culture, growth, and balance is actually real.

They pour effort into employer branding campaigns but forget that real credibility doesn’t come from what you post, it comes from what your people say (and share) about working with you.

It’s not marketing. It’s proof.

Employee advocacy – where employer branding actually lives

When your team shares their experience, whether it’s celebrating a win, talking about a project, or shouting out a colleague, they’re quietly shaping how people perceive your brand.

That’s employee advocacy. And it’s one of the most authentic, cost effective ways to strengthen your employer brand.

But it only works if it’s genuine.

If people feel proud and supported, they’ll naturally want to talk about what they do. The goal isn’t to turn everyone into a company spokesperson, it’s to create an environment where they want to tell the story for you.

How you can make it happen without forcing it

So how do you get people involved, without the awkward “can everyone please share this post?” message.

A few ways that actually work…

• Celebrate individuals. Share employee milestones, success stories and achievements publicly.
• Spotlight real moments. Whether it’s a project launch, a client win, or a community day. Show people doing the work, not just posing for it!
• Give your team a platform. Capture ‘a day in the life’ takeovers. It builds pride and visibility.
• Recognise the sharers. When people naturally post about their work, highlight it and thank them. It reinforces that it’s valued, not expected.

When it feels organic and honest, people engage and candidates notice.

Why it works

Every post, comment or story from your team gives potential candidates a glimpse into your culture that no jobs advert ever could.

It builds…

• Trust, because candidates see real people they could work with
• Pride, because employees feel their voice matters
• Attraction, because the right people are drawn to the right culture

And the ripple effect? Stronger engagement, lower turnover, and faster hiring.

If you’re interested in understanding how you can build your employer brand to highlight the people within your business and their story – click here. Konker Media offers video production solution but put a spotlight on your business and highlight your employer brand.